Sturm, Ruger & Co. is always willing to do limited runs for distributors and others who are willing to pony up the cash. In this case, TALO, Inc. worked with Ruger to produce a couple of purple pistols.
The first is a purple SR22. The slide and lower portion of the grip are black, with the majority of the frame in purple.
The second exclusive gun is an LCP with a purple frame. This gun also has a black slide, but all of the grip and frame are purple. TALO stated on their Facebook page that the pricing on these guns carry a “slight premium” over normal Ruger pricing.
One of the nice things about polymer frames is the relative ease of making different color frames. I imagine that one day frames could be made on demand, or at least ordered from the factory in custom colors. I’d take one in a nice midnight blue.