DeSantis announced a new purse holster called the “Hide and Chic.”  The purse is designed to conceal a variety of handguns ranging in size from the Ruger LCP to the Glock 17.

The Hide and Chic is made of soft garment leather and is designed to “…be both practical and fashionable.”  The purse is not just a holster as it offers standard purse storage for common items such as keys and a cell phone.  According to DeSantis, the firearm can be accessible from either end of the purse.

MSRP is $229.99.  The holster insert carries a suggested retail of $15.99.