Glock: Confidence to Live Your Life

This ad from Glock is just plain awesome. I feel very inspired.

A YouTube comment on the video says …

I’m the RO (guy with the timer) in the video. The pistol is a Glock 34 gen3 (9mm) and yes he has aftermarket sights like most all competition shooters do. He’s a USPSA shooter and the video was shot in Georgia. The video was a blast to work on and the production crew were amazing to watch as they took an idea and made it come´╗┐ to life. You really have no idea how much effort goes into something like this until you live through it. Great working with you, Glock!

I have to say I like this new, more consumer friendly, Glock who are not treating consumer sales as an afterthought.

[ Many thanks to jdun1911 for emailing me the link. ]

Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


  • TZH

    as an IPSC shooter, this video is really great to watch. it makes you wanna line up and review the course! ain’t it cool that the Glock video was submitted by a dude w/ a “1911” on his name?

  • Tommy

    Very inspiring.

  • Jason

    Too bad they are treating reliability as an afterthought now. Re: 9mm extraction issues of the last couple of years.

  • Joshua

    The technique of pulling back the slide by wrapping the hand around the under-side of the barrel really makes me nervous. Always has. It seems like it would be very easy to let your fingers go in front of the barrel accidentally while “wrapping under”. Why do I see so many competition shooters doing that?

    • Gidge

      He wraps the finger OVER the slide, not under. On most guns that’s fine though with the Glock 34’s large cutout in the top of the slide I’d be worried about burning my fingers on the barrel.

      You don’t see many competition shooters dropping the slide on an empty chamber, most baby their pistols in a bid to get that little bit more out of them.

    • Joshua

      Please look at 0:39 before you say he isn’t wrapping his fingers around the bottom of the barrel. Regardless, my concern stands. Why isn’t he handling the slide from the top and back of the slide? I don’t see why one would intentionally handle the slide from the closest point to the muzzle. Yes–if nothing ever goes wrong, his hand will never move that extra few inches forward, and his fingers will never curl that extra degree to put them in front of the muzzle. But that’s not how firearm safety works. You take steps to minimize the risk because you know that some day, some of your safety precautions are going to fail. So if it’s all the same, why train yourself to put your hand closer to the muzzle? The answer must be that it’s not all the same, and I’m trying to figure out what the advantage is.

    • … frankly, I can’t really even tell what he’s doing at 0:39. He inserts the magazine then drops the slide using the slide release lever. Then he manipulates the slide with his left hand. Is he doing a chamber check?

      • Mike Knox

        Brass check. No matter what they say about what you’re using, it’s only up to you to know how it really is when you use it..

    • FormerSFMedic

      Joshua, I would like to shed some insight on the subject. The method of retracting the slide with the thumb and index finger knuckle over the top of the slide is the now the most preferred and taught method of accomplishing a press check. There are two reasons this method is preferred. One, is offers the most control over the gun and slide while performing a press check. The shooter is able to either LOOK into the chamber for brass and/or control the gun with one hand and FEEL into the chamber for brass. Feeling is of particular importance for those that are in the operational community that may have to load/unload in the dark. I had to do this MANY times before missions.

      Two, it offers the best access to the chamber for either seeing or feeling the brass in the chamber. If you use the power stroke method, you will have to get your hand to the side in order to even see what you are looking for and you won’t be able to optimally see or feel one handed. The old thumb in the trigger guard and the slingshot method are not preferred for a number of obvious reasons.

      As far as safety goes. The hand should not be in front of muzzle at any point in time (obviously). It is important to note that this press check is NOT something that is done under stress. It is a technique used during the admin reload process in a controlled/semi controlled environment. The whole idea of an admin reload is that you have all the time in the world to make sure your gun is in the ready/loaded condition for your application. That said, all the time needed to be safe is there for you. This technique is done slow and positive control is maintained. It is not recommended to use this technique to clear malfunctions or speed reload. Of course, that doesn’t stop some competition shooters from using this method or similar methods for those purposes as it offers certain advantages to them.

  • Dave

    A funny thing happens when start losing market share, especially when you owned the LEO and competition market. You have to now compete for sales. Glock’s one trick pony has about run out of gas. The Gen 4 was not the improvements the users were looking for.

  • Mike Knox

    My girlfriend compared this ad to a sanitary towel commercial..

    • TZH


      guess she changed how I see it now!

  • Zach

    I’d like to see H und K take up a similar attitude.
    “H&K, because you give us money and we love you.” Just doesn’t have the same ring to it though.

    • Mike Knox

      So you need money for love? How sad..

    • KM

      More like, “if your government didn’t buy our products, we wouldn’t be selling you anything”

  • jim

    i wonder if shaving my forearms, silky smooth, will make me any faster shooting..

  • Josh

    “I chose Glock because i like brass hitting me in the face”

  • Mike Knox

    Don’t let the name fool you..

  • Max

    I have those shoes. They are pretty good.

  • Pascal

    And, if they would fix the bullet to the face issues in Gen 4 Glocks then they would actually be consumer friendly