Ruger guns selling well this year

Ruger sent out a press release congratulating themselves on producing their 1 millionth firearm of the year on 15 August. Normally it takes them all year to produce 1 million guns.

Sturm, Ruger & Company, Inc. (NYSE: RGR) is on pace to beat its own record of 1,114,700 firearms produced in one year, set in 2011. On August 15, 2012 Ruger produced its one millionth firearm of the year, a Ruger® SR1911™ pistol which will be hand-engraved by Baron Technology, Inc. and auctioned off to support the National Rifle Association Institute for Legislative Action.

“Last year, Ruger became the first commercial firearms company to produce one million firearms in one year, and we were incredibly excited and proud to reach that milestone,” said Ruger President and CEO Mike Fifer. “It took us nearly all of 2011 to build one million firearms, but in 2012 we accomplished it on August 15th. We continue to invest in and improve our manufacturing processes to help us respond to the strong demand for Ruger® firearms. We expect 2012 will be another record-breaking year for Ruger, and we want to thank our loyal customers for their continued support.”

The firearms industry has seen consistent growth over the last few years, as measured by the National Instant Criminal Background Check System (“NICS”) background checks as adjusted by the National Shooting Sports Foundation. In July 2012, NICS checks rose by 25.5% compared to July 2011, the 26th consecutive month that NICS checks have risen on a year-over-year basis. Demand for Ruger products has outpaced the growth in overall industry demand, driven by new product introductions including the Ruger American Rifle™, SR22™ pistol, SR1911™ pistol, and 10/22 Takedown™ rifle.

One millions guns made does not equal one million guns sold, but it is still impressive.

Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


  • Jeff Smith

    Am I the only one that is kind of bugged that Ruger has essentially dropped the Sturm from their company? I know that they have gone by “Ruger” for years, but it seems wrong for the company to drop the name of one of its founders.

    • Other Steve

      Well, a Glock by any other name is just as…. Wait… TRAadEMARK INFRiNGMEnT!!!!!!!

    • CinSC

      It bugs me too, but only because I think Sturm-Ruger sounds better than just plain Ruger. I can’t explain why, but Sturm-Ruger somehow sounds more commanding. It rolls off the tongue.

      They do still imply the partnership in the “SR” designation of their guns, though.

      • schizuki

        “Sturmruger” sounds like a German tank destroyer.

      • mosinman

        or “StormRuger”

  • Chase

    “One millions guns made does not equal one million guns sold…”

    Surely they made those million guns because they’d been selling guns before, they’re selling guns now, and they expect to be selling guns in the future, so they figure if they make one million guns, all of them will be eventually sold, right? I mean, what else would Ruger do with guns except sell them?

    • Kerry

      Equip a secret army for nefarious purposes?

  • Komrad

    Cool. Now if they’d just bring back folding Mini-14 stocks and stainless magazines…

  • Richard

    Goes prove make good reasonable price 1911 put ruger name on it people well buy so many of them be back oder for years. That pretty much what happen.

  • Dan

    I love Ruger firearms, all my guns are Rugers. I wish they’d make Winchester/Marlin type 1894 lever-action guns and my collection will be complete. 🙂

    • Bret

      Ruger lever-gun? Oh HELL yes! Especially since Marlin is apparently having trouble pulling their act together after the factory move. Make mine in a big pistol caliber with a 16″ trapper-length barrel please!

  • Jeff

    Ive always liked Ruger…. other than politics, they never seem to drop the ball with their firearm designs- although not the most popular choices, theyre always built like tanks: the GP100, SR9, P89; MkII, etc.

    • alannon

      I have a mkIII 22/45 with consistent feed problems with HP ammo. You can probably find the problem by searching Google with something like “ruger mkiii smiley”.

      Dad had a P94 that shot minute-of-where-the-hell-are-you-aiming.

      Ruger’s got ringer and bad designs, just like any other manufacturer.

      I will give them due credit for the 10/22 (because they didn’t futz with the design, like the mkii->mkiii), and their revolvers.

  • gunslinger

    have a ruger MKII, and wow… it’s a bit rough. granted i don’t think it was ever taken care of, so it is a bit beat up. hopefully i’ll be able to take it to a gunsmith and they’ll be able to fix it up all real purdy like…

  • Chris

    I have a MKIII hunter and a 10/22 and I love them. I wanted to pick up the SR22 pistol, but the frequency of youtube postings showing SR22 slides shooting forward off of the gun as the small plastic takedown lever breaks has made me hesitant.

    The gun fits me like a glove. I just want it to be as rock solid as my other Rugers.

  • Alex

    I had a P95, it failed me twice (first was the terrible finish, second was metal cracking), had to sent back to get it fixed. I sold it after the second time. If they could improve the P series, I think they will be sell even more. Ruger’s customer service was excellent. However I will probably not buy another Ruger because of my bad experience with P95, also Bill Ruger supported major control and hi-cap magazine ban. For that, I never forgived him.

    • alannon

      we never shot dad’s enough to have construction issues, it just shot like crap.

      The mag thing is annoying, but it’s hard to beat 10/22s. If Ruger would put out old-style mkIIs, I’d rate those as top-flight pistols; given my experience with my mkIII, though, where the bullets smack into the feed ramp I find it hard to recommend them. Not to mention the magazine-disconnect (fixed by with a $11 bushing) and loaded-chamber indicator. At least they fixed the LCI setting off chambered rounds. 😉

    • JED

      Your experience was extremely unusual, except for the customer service. Buying a Ruger, in my opinion, is the closest thing to a sure bet, in buying a trouble free firearm. Your only cheating yourself. in the rare event you do get a lemmon, you’ve already seen how well they respond to a problem. I have only dealt with S&W, Taurus and Ruger. Taurus is a nightmare, S&W was “ok”. Ruger did more than they were obligated to do for me. I will always be a ruger fan, until they give me reason not to.

  • schizuki

    Well, in the past year I’ve bought two Vaqueros, a Mark III and a 10/22, so I’m doing my part.

  • Darrell

    I was on a waiting list for the SR1911, and finally got it a few months ago. Can’t beat it with a stick for the price, ~$660, IIRC. It is a frickin’ laser, and has yet to have any sort of problem.

    I loves me some Rugers–GP100, TWO .30 carbine Blackhawks, .357 B’hawk, .44 mag Super B’hawk, Single Ten…

    • Komrad

      How does the .30 Carbine work in those? Large fireball?

  • Nicks87

    +1 for the 10/22 and the 22/45. Both great plinkers that can also be moded for competiton.

  • mosinman

    i know which is the next pistol im buying…… 😉