I just found out that in December 2011 Xe, the company formally known as Blackwater, was renamed to Academi. WSJ reported …
On Monday, Virginia-based Xe plans to unveil a new name—Academi—and new logo. In an interview with The Wall Street Journal, Ted Wright, president and chief executive, said the name change aims to signal a strategy shift by one of the U.S. government’s biggest providers of training and security services.
Mr. Wright said Academi will try to be more “boring.”
Xe was a terrible name. In my mind is conjured up images of secret societies and ninja assassins, not the image Blackwater was going was trying for.