In February 2009, after many scandals, litigation and other PR disasters, Blackwater USA infamously rebranded themselves as Xe Services. We were puzzled when Mossberg announced a range of Blackwater USA branded shotguns. Then last month the situation became clearer when, at E3, a Blackwater videogame was announced for the XBox 360. Whoever owns the Blackwater trademarks1 , clearly have plans to milk it for all its worth.
TFB contributor Richard noticed that their old website is now back online and features the above “IS BACK” image with the Blackwater logo. The site hosts an ecommerce store, not yet fully setup, with product categories for Tactical Gear, Knives, Patches, Clothing, Games, Luggage and even Paintball.
The BlackwaterUSA.com domain is registered to someone named “BlackWater BlackWater” with a LA address.
Registrant Contact: BlackWater BlackWater BlackWater () Fax: 308 Catalina Avenue Los Angeles, CA 90277 US Administrative Contact: BlackWater **BlackWater BlackWater (blackwaterproducts at gmail.com)** +1.3104573456 Fax: 308 Catalina Avenue Los Angeles, CA 90277 US Technical Contact: BlackWater **BlackWater BlackWater (blackwaterproducts at gmail.com)** +1.3104573456 Fax: 308 Catalina Avenue Los Angeles, CA 90277 US
It seems bizarre that a much a sullied brandname is still commercially viable.
-
A generically Delaware corporation called PG Investments of Virginia. ↩