First pink guns, now pink ammunition!

It was bound to happen eventually. Federal have introduced pink ammunition …

From the press release …

Shooters can now blast clay pigeons for a cause. Federal® Ammunition’s special edition Top Gun® Target loads support finding a cure for breast cancer. These distinctive pink hulls are an effective hunting and shooting practice option or a solid load for shooting competitions. A portion of the sales of this product will go directly to the search for a cure. The new 12-gauge 2-3/4-inch #8 shotshells deliver consistent performance for all types of clay target shooting.

Lots and lots of pink ammunition on the production line.


Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


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  • Sian

    Does it state anywhere which breast cancer charity the program donates towards? This is important for some of us. The press release isn’t very forthcoming.

  • Sian

    Too bad I gave up on #8 shot completely a while back when it wouldn’t consistently break notoriously tough Federal clay pigeons. Nothing but #7 1/2 for me ever since.

  • Jay

    Is this going to the Susan Komen foundation? If so, it’s important to know that they spend millions of dollars suing other charities for using the phrase “for the cure”:
    http://blog.oup.com/2010/12/breast-cancer/

  • DoubtingThomas

    Good idea. I think all birdshot should have pink hulls so users could easily identify and would NEVER mistake it for a round to used for defensive purposes. Great for practice though and if priced right I would use it.

  • Sean

    I saw some of those laying on the ground the other day while on the sporting clays course. I had wondered what the hell they were! Wow, ok. As long it is for a good cause, I can tolerate pink shells…

  • kvalseth

    This is ridiculous; where is the publicity campaign for curing prostate cancer?

    • Susi

      Not that it has occured to you, but breast cancer affects men also. Prostate cancer does not, but it would be a good cause to raise awareness for that as well. Maybe that color should be lime green.Women are not the only ones that support good causes, or are they?

  • “gunner”

    good show federal, well done. i’ve lost a couple of female friends to breast cancer found too late.

  • I posted about this a couple of days ago when I ordered some this ammo from Cabela’s. I also wrote Federal and asked what the details of the donation were. If I get an answer I’ll update and share the info.

  • seeker_two

    Great idea and a great cause…..

    …too bad they don’t make it in .410 for guns like these….

    http://www.thefirearmblog.com/blog/2010/02/10/pink-stuff-shot/

  • seeker_two

    Great idea and a great cause…..

    …too bad they don’t make it in .410 for guns like these….

    http://cdn5.thefirearmsblog.com/blog/wp-content/uploads/2010/02/taurus_judge_pink-tfb.jpg

  • Andy

    Prostate cancer is so much more well known and understood. Thank Steve Forbes for that.

  • Chase

    “Save the boobies!” *BOOM*

  • Sagebrush

    Disgusting, lurid example of pinkwashing