How did S&W price the Governor so low?

Posted January 26, 2011 in Pistols, Shotguns by Steve Johnson with 12 Comments
Tags: 410, handguns, Judge, S&W, shotgun

Les Jones asks on his blog how S&W can sell the new scandium framed S&W Governor for under ~~$600~~ $679. My preferred theory is that it is essential for S&W to have the gun priced competitively with the Taurus Judge. If they cannot compete with the Judge on price, they won’t sell it.

S&W Governor

UPDATE: The previously reported price was incorrect. The correct MSRP is $679.

Steve Johnson

I founded TFB in 2007 and over 10 years worked tirelessly, with the help of my team, to build it up into the largest gun blog online. I retired as Editor in Chief in 2017. During my decade at TFB I was fortunate to work with the most amazing talented writers and genuinely good people!