Interview with Carlo Fiocchi

LuckyGunner has posted a very interesting interview with Carlo Fiocchi …

Through gatherings like the annual family Christmas dinner, which they still observe to this day, Carlo Fiocchi was steeped in family legend and reared in the vocabulary of small arms ammunition from a very young age. “My first memories of life are in the ammunition business, from as early as 3-4 years old,” Mr. Fiocchi, now 54, warmly recalls through a thick Italian accent. Fiocchi Munizioni, the 100% privately held Italian parent company, has had its share of setbacks since it was founded in 1876 by Giulio Fiocchi.

Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


  • John Jackson

    How is that name/brand properly pronounced?

  • Zach

    I always thought it was Fee-Oh-Chee, but correct me if I’m wrong.

  • Griffin

    that ammo is some dirty stuff accurate but really dirty

  • Vitor

    Well, I pronounce it fih-oh-chee.

  • Chortles

    Based on the pronunciations in Assassin’s Creed II (and the associated short movie Lineage), I leave out the first ‘i’ and pronounce “Foh-chii.”

  • Django

    It’s fee-yohkee.

  • I appreciate you sharing this article.Really looking forward to read more. Great.