Call of Duty Effect

A while back I was surprised to see searches for the "Bushmaster ACR" rising to the top of the list of search engine terms used to find The Firearm Blog on search engines. Over the past month it it has risen to the top search term.

I was surprised because compared to the AKs, M4s and Glocks of the world, the ACR is relatively unknown outside of the industry. I finally realized why this is: the gun is featured in Call of Duty: Modern Warefare 2, which was launched last month.