Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


  • Mike

    That’s actually a chicken foot, and it’s their new .22 shotshell gun.

  • Billy Oblivion

    ITYM “Bred” for hunting,

    Unless you’re going to make sandwiches with the meat on the outside.

    Or use them for some sort of bait.

    • Billy, no I really meant bread πŸ˜‰ heh, fixed it up. Thanks.

  • Vak

    If it’s just another shotgun, I’m going to be seriously disapointed.

  • Dom

    Steve, apparently this guy got through to Beretta and confirmed that, yes, this is a dinosaur gun.

    Well, I can’t disprove that claim. So while I’m here, anyone interested in my unicorn attractant? $15 a bottle. I also have dodo traps, $50 a piece. Money-back guarantee!

    • Dom, thanks for the link … if only there were dinos to hunt πŸ™

  • Pathfinder

    Well, if a dinosaur showed up, that WOULD be rather uneXpected, no?

  • CUrob

    hmm… wonder if it is a new coating or plating system for weatherproofing. That is the only way I can explain the foot.

  • Mark

    I bet it’s a double barreled shotgun.

    New shotgun locking system -publication date Jan. 09

    • Mark, very interesting. thanks for the link.

  • Tam

    Maybe it’s another 3.5″ 12ga and that’s just a really angry turkey?

  • mrw

    I’m hoping for a reasonably priced Double Rifle, but I won’t hold my breath.

  • SpudGun

    Not another product with the ‘X’ brand – don’t these people realise that this kind of advertising, it is so, like, 1990s.

    The only problem with this kind of teaser campaign, is that when the Xplor is finally revealed, we’re all going to be massively let down. Because let’s face it, it’s either going to be a rifle, shotgun or pistol.

    If the Xplor does turn out to be an unbelievably fantastic, next generation, magnetic linear accelorated plasma machine gun – then I will happily come on here and apologize.

  • Whatever

    That teaser was worse than the one for Benelli’s Vinci shotgun.

    I hate these kinds of ad campaigns. Either tell me something useful or go away and stop wasting my time. These kinds of campaigns are also really dumb because they really can’t end in anything but disappointment as what I’m imagining as a good product never lines up with their idea of a good product.

  • Nick T.

    LOL steve, nice find, I laughed out loud at the stupid marketing behind this thing,

    I think beretta has finally realized the market for a designated worst case zombie survival gun. I’m guessing its going to be a semi auto 12 gauge with under-barrel mounted grenade launcher…

  • Charlie Foxtrot

    Turkey foot.

    Dino foot? Talk about being late to market….

  • CMathews

    It’s a shoulder fired 105mm Howitzer with one helluva muzzle break.

  • Matt Groom

    A Unico is a baby Unicorn. Maybe it’s a gun that shoots unicorn farts?

    Silent, but deadly!

  • Maybe Beretta is going to be the first manufacturer to chamber a shotgun in 12 Gauge From Hell, of Ed Hubel fame. 12FH would definitely give a raptor pause.



  • daboom

    Not sure if it’s good marketing or not….but we are all watching it and blogging about it.
    So it can’t be all bad….

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