From the press release
We are pleased to announce that CBC has acquired Sellier & Bellot, an industry leader of quality ammunition since 1825. Acquiring Sellier & Bellot’s proven brand with over 184 years of history will complement our existing product lines and enable us to further expand our global presence in the ammunition industry. Sellier & Bellot fits perfectly within our philosophy of investing in leading, high- quality, highly recognized brands which complement our existing portfolio of branded ammunition product companies
The full press release can be read at Gun Holsters and Gear.
I am not sure I like the conglomeration of the consumer firearm and ammo manufacturers worldwide.