Benelli: new secret “Vinci” shotgun

Benelli gets new media. They have a new website that is very aesthetically pleasing and modern with some nice touches like providing their promotion videos in the iPod format.

Benelli are utilizing the web to hype the “next generation hunting shotgun” which will be unveiled on March 31.

Picture 16-11

A dedicated “Vinci” website has movie clips showing a secret agent dodging AK-47 wielding thugs carrying a box that supposedly contains the new shotgun.



Steve Johnson

Founder and Dictator-In-Chief of TFB. A passionate gun owner, a shooting enthusiast and totally tacti-uncool. Favorite first date location: any gun range. Steve can be contacted here.


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  • jdun1911

    That’s one hot babe in the trailer.

    That’s one nice shotgun case, tho.

  • dogon1013

    Did you see the “laser” protected case, with dark sunglasses wearing “gaurds” posted at the benelli both?

    I chuckled when I passed it…..They do know how to hype, I have to give them that.

    I don’t know anything about their new gun, but I doubt it lives up to the massive hype. (maybe I’m a pessimist)

  • Beretta closes in with HK and FNH in terms of marketing – since about that futuristic CX4 carbine design.

  • Adam Vuksta

    Have you watched the movie trailer there is a spot where you can insert a seceret code and I guess get a look at the the new Vinci. My problem is a I am in the market for for a Benelli now, today, should I buy SBE II or wait for this gun. I want it all and I want it now!

    • Adam, I don’t know. No telling what pricing will be for the Vinci

  • Robert

    If I had to take a guess on design it would be along the lines of a semi-auto resembling the Ithica model 37, bottom load bottom eject with left or right angle ejection.
    This would work well for me.

  • Anthony

    I know what they’ve been working on, and, it’s likely to be what the new shotgun Vinci is. They’ve been working with TDI, the makers of the KRISS-V sub machine gun, to build their KRISS MVS Shotgun. The discription is as follows:

    “KRISS MVS Shotgun: TDI is in final development of what will be the most innovative breakthrough in auto-loading shotgun operating systems in more than 100 years. The KRISS MVS 12ga. shotgun will be chambered to 3″, feature a downward eject/feed system, and in keeping with the tradition of the KRISS Super V System, will reduce felt recoil and barrel elevation by as much as 50% over competitve gas or mechanically-operated auto-loaders and will be the fastest-cycling and lightest weapon in its class. No matter if your passion is the field, the pond or the range, please stay tuned to this site and look for the introduction of the KRISS MVS 12ga. at the 2008 ShotShow in Las Vegas…”

    This is why the whole thing is such a big secret. It’s a completely new opporating system that will change the face of the semi-auto shotgun. Really, you must check this out.
    http://www.kriss-tdi.com/products.html
    when you’re done, you can read up on the operating mechinism that’s going to run it in the Tech section.

  • Chandler

    lol watch it be a single shot