Ruger likely developing an AR-15
Ruger has just released their disastrous third quarter results. Their share price fell 37.71% as of Wednesdays close!
This graph shows the last three months of Ruger (RGR) trading. Click on the graph to expand it.
Their CEO, Michael O. Fifer, wrote a letter to Ruger shareholders. He had this to say:
For decades, Ruger introduced innovative designs on a regular basis, stimulating consumer demand. That strength has waned in the past few years with the passing of Bill Ruger, Sr. and a weakening of the product development resources at Ruger.
Nothing new here. It has taken them 20 years to clone the Glock pistol and produce the recently released SR9 striker fired pistol.
He goes on to say:
Ruger has not participated in some of the fastest growing segments of the consumer firearms market. These segments, which include AR-15 style rifles, compact carry pistols and revolvers, and striker-fired, auto-loading pistols, have recently been the engines of growth in the consumer firearms market.
Several of our top distributors have experienced growth rates in one or more of these categories in excess of 40% for the first nine months of the year. We plan to develop products for several of these markets. We recently had a very successful launch of our new striker-fired, auto-loading pistol, the Ruger SR9.
They have already launched a striker fired pistol so that leaves compact carry pistols and revolvers and AR-15 rifles.
Remington, one of their major competitors in the rifle market, have just announced their first line of AR-15 hunting rifles, the R-15.
The Remington R-15
I think Ruger will announce an AR-15 hunting rifle this time next year.
(The above photo is a photoshop I made… obviously. Not to mention the ‘evil’ 30 round magazine that Ruger will never sell.)
It makes perfect sense. The black, or more politically correct, camo rifles are what is selling.
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Winchester should have done it - that brand-name script on an old Garand or Carbine or anything about doubles its price, and had they put it on an AR they would have made mad-money, hand over fist.
If they make it, they’ll only provide 10 round magazine, max. And no “evil” features.
Did Ruger ever stop and think that maybe, just maybe, they alienated a nice subsection of the gun culture? If the Internet had been as ubiquitous in 1994 as it is today, Ruger could have been Zumbo’d for their stance on “assault rifles”.
I think they would have. Although I would be surprised if any gun companies in the future are willing to risk the backlash from making Bill Ruger/Zumbo style comments.
Since it’s Ruger they’ll probably chamber it in Ruger-specific cartridges (.204 Ruger, .375 Ruger, .480 Ruger?..) that only a few will purchase, just to say, “See it’s an EBR and nobody (hunter) wants one.”
[...] The Firearm Blog covered Ruger’s poor Q3 results and the CEO’s letter to shareholders. [...]
I have never seen so much BS about how many rounds a Rifle on Pistol will hold. We must have a lot of bad marksmen in this country. Why else do you need a magazine to hold 30,50 or a 100 rounds. I have had guns all my life and my first was a single shot .22 If you can’t hit something in 10 rounds you had better give up shooting!!!
Hi Fred. I know what you are saying but some sportsman require more than 10 round mags in order to be competitive, as well as personal choice.
Fred,
I don’t really care how many rounds your magazines hold. Please let me use as big a magazine as I want to.
Well, if it’s 6.8 SPC I want one!
I don’t think any of us want someone telling us how many rounds we are permited to load in our magazines. If Ruger makes an AR platform, you know they’ll provide 30rd mags. After all, they just marketed a striker fired piston with a 17 +1 capacity.
Not to mention, the “NEW AND IMPROVED” Ruger company is now selling 20 and 30(I think) mags for the Mini 14. I think the new management is much better.
I find this rather entertaining. Everyone is bashing Ruger for the Magazine Limit, when Bill Ruger was acting as the Spokesman for SAMMI and NSSF. For those of you that do not know, SAMMI Members include Winchester Ammunition division of Olin, Browning Arms, Federal Cartridge, Hercules, Hornady Manufacturing, Marlin Firearms, O.F. Mossberg, Omark Industries, Remington Arms, Smith & Wesson, Thompson/Center and Weatherby.
Maybe if people used the Internet back then like they do now, they would know this. But also, maybe if people understood the political climate of the time, they would understand that the temporary magazine restrictions probably saved the country (AKA all of us) from having many, if not all, semi-auto’s banned all together.
I think Bill Ruger did what he thought he had to do at the time. Ruger, Co. has still continued to build fine guns and provide good service. And now they’ve gotten better so we can stop holding THAT glitch from the past against them. Yeah, they’ve pulled their heads out, and it’s good.
nice try fred, but the magazine capacity of one’s weapon has nothing to do with one’s quality of marksmanship. you argue like the “gunguys”–nonsensical and as usual of the mark.